Metaphora International combines research and practice with Storytelling. We provide adult education, coaching and consulting services to activate self-leadership and collaboration in times of change.
As a Brazilian-Canadian family business, Metaphora International was originally established in Finland in 2015.
In 2024 we have reestablished ourselves as a Canadian business in Ontario, while maintaining a worldwide online community.
In our projects, we work for inclusion, well-being and sustainability.
Our Story Mediation approach deals with stories responsibly, allowing transformative change in individuals, workplaces and communities.
We invite you to craft mindful and responsible stories that complement who you are and what you do.
You can reach for us on LinkedIn or send an email to paulo or tricia (at)metaphoraintl.com
Paulo pioneered the method Collaborative Story Craft and in the process found his calling as a Story Mediator. He has been involved with projects related to inclusion, multiculturalism, sustainability and health & well-being for individuals, families and organizations.
Which stories connect you with yourself and others? Maybe you would like to communicate and collaborate in a more meaningful way?
Whether you are an educator, a parent, a community representative, an entrepreneur or your own leader pursuing a new endeavor, Paulo is prepared to support your story.
O Elfo Brasileiro na Terra do Natal - ilustração do autor
Once upon a time,
...a Brazilian man and a Canadian woman met in Finland, where they fell in love, became a family and started a Storytelling Business.
In their journey, stories about identity, inclusion and belonging became increasingly important. Paulo and Tricia practice Story Mediation in unique ways with different communities of practice, both complementing Metaphora's mission, vision and values.
Together, they lead Collaborative Storytelling activities that help people to reconnect with their own stories and work better together.
Mission, Vision, Values Believes
and intention
Our mission is to empower authentic stories and help people work better together.
Your Story. Your Purpose. Our Help.
Metaphora International's vision is to foster transformative change by empowering individuals and organizations through intentional and responsible Story Work, promoting inclusion, well-being, and sustainability in a globally connected community.
Our code of conduct is formed by a mosaic of values, referred to as TILES: trade, inclusion, liberty, equilibrium and sustainability.
(T)rade, by exchanging learning experiences on equal footing.
(I)nclusion, by inviting silent voices to contribute to a common story.
(L)iberty to be oneself, authentically.
(E)quilibrium, by balancing the several dimensions of well-being: emotional, environmental, financial, intellectual, occupational, physical, social, spiritual.
(S)ustainability, by crafting intentional, long lasting stories.
Those values are connected with our story and how we expect to relate with our community of clients, collaborators, and partners in practice.
At Metaphora International, we believe that stories are at the heart of transformation. Through storytelling, individuals and organizations can cultivate deeper self-awareness, foster inclusion, and build meaningful connections.
We believe that valuing people’s stories is the most effective way to create, collaborate, set goals, and work with purpose. By honoring diverse perspectives, we create spaces where people feel heard, respected, and empowered to lead with authenticity.
Our work is guided by the conviction that:
Self-leadership is the foundation for meaningful change—when people understand and own their narratives, they unlock their potential.
Diversity and inclusion strengthen communities—embracing different experiences fosters innovation, empathy, and resilience.
Collaboration is key to conflict resolution—shared stories help bridge differences and build stronger relationships.
Sustainable growth includes emotional and social well-being—thriving individuals create thriving organizations.
Education is a transformative tool—learning through storytelling enhances engagement, critical thinking, and personal development.
Creativity fuels new possibilities—metaphors and storytelling unlock new ways of seeing, thinking, and acting.
We are committed to using Story Mediation and narrative practices to help individuals and organizations navigate change, resolve conflicts, and create a future where every voice matters.